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$10 million advertising campaign to reduce Aboriginal and Torres Strait Islander smoking rates

Date posted: 14 October 2015

Some $10m from the National tobacco campaign will target Aboriginal and Torres Strait Islander communities with a new anti-smoking advertising campaign, Minister for Rural Health, Fiona Nash, announced today.

'The new campaign will complement the Tackling Indigenous smoking programĀ and will build on the success of current and past campaigns. We expect the campaign to run on television, radio and online.

'After planning and concept testing is completed, a range of media and promotion activities will commence in the first half of 2016,' Minister Nash said.

According to the 2012-13 Aboriginal and Torres Strait Islander Health Survey, more than 40% Indigenous Australians over the age of 15 smoke on a daily basis.

'Tobacco smoking is the most preventable cause of ill health and early death among Aboriginal and Torres Strait Islander people,' Minister Nash said.

'This is why we are building a range of targeted programmes and promotions to address this significant issue.'

Source: National Aboriginal Community Controlled Health Organisation (NACCHO)

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Last updated: 13 October 2015
 
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Australia's National Research Centre on AOD Workforce Development National Drug and Alcohol Research Centre National Drug Research Institute