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Study reveals effects of plain packaging on tobacco products among Australian Indigenous people

Date posted: 11 January 2016

Following the introduction of plain packaging on tobacco products in 2012, Australian Aboriginal and Torres Strait Islander people were 12% less likely to think certain tobacco brands were less harmful than others, a new study found.

Plain packaging means tobacco company colours, logos and design elements are not allowed on tobacco products, but government health warnings still appear. Australia was the first country to implement plain packaging in December 2012 in an effort to curb national smoking rates. 

The research, published 30 December 2015, in the Australian and New Zealand Journal of Public Health, studied the effects of plain packaging on Australian Aboriginal and Torres Strait Islander people's perceptions of different brands being less harmful or more prestigious than others.

The study found plain packaging not only reduced overall misperceptions that there are healthier tobacco brands, but also found that participants under the age of 35 were 16.5% less likely to view some brands as more prestigious than others. Research also indicates that smokers, especially those ages 18 to 29, found the new plain packs less appealing.

Source: News Medical


Last updated: 3 February 2016
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Australia's National Research Centre on AOD Workforce Development National Drug and Alcohol Research Centre National Drug Research Institute