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New anti-smoking campaign aims to close the gap

Date posted: 2 May 2016

The Australian Government has launched the Don't make smokes your story advertising campaign as the next phase of its $10 million plan to close the gap in Aboriginal and Torres Strait Islander smoking rates.

Minister for Rural Health, Fiona Nash said that '...the fact that Aboriginal and Torres Strait Islander people over the age of 15 are 2.8 times more likely than other Australians to be daily smokers means there is a clear need for focused encouragement and support.'

Approximately 39% of Indigenous Australians aged 15 years and over are daily smokers. The Australian Government has committed to halving the 2008 smoking rate of 47% among Aboriginal and Torres Strait Islander people by 2018, and to reducing the overall smoking rate to 10 per cent in the same period.

Minister Nash said that values within Aboriginal and Torres Strait Islander communities, such as family health and wellbeing were a strong focus of the new advertisements.

'A smoker's health will improve gradually after quitting and mortality is about the same as a non smoker if quitting is achieved by the age of 45,' Minister Nash said.

Don’t make smokes your story will be rolled out nationally across television, print, radio, outdoor and online.

Source: Senator The Hon Fiona Nash

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Last updated: 2 May 2016
 
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Australia's National Research Centre on AOD Workforce Development National Drug and Alcohol Research Centre National Drug Research Institute