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Make Smoking History launch new WA campaign

Date posted: 15 February 2017

Make Smoking History (MSH) have this week launched a new West Australian-made campaign, From Every Quitter. The campaign features a diverse group of West Australians who have recently quit smoking or are attempting to quit. In a series of Youtube videos, each person delivers the message of 'If you can't quit with me, don't smoke around me'.

Focus group research commissioned by MSH in 2015 found that 'seeing other people smoke' was uncovered as a key trigger for prompting other smokers to light a cigarette. The same study found that having loved ones who smoke was the number one barrier for both men and women. This campaign aims to help people to quit by rallying the support of their friends and family, especially those who continue to smoke.

From Every Quitter will also include an online campaign, as well as television commercials, radio advertisements, and social media advertising. A hashtag has been developed especially for the campaign #pleasehelpmequit. This will be used on social media, and encourages people to make and share their own #pleasehelpmequit messages.

A portion of the advertising will be targeted towards prompting Aboriginal and Torres Strait Islander people to quit smoking. This will be achieved through the targeted placement of ads to Indigenous media channels.

The campaign will additionally target people working in the community and social services sector, using tailored messages derived from the advertisements already created to target the general public. The targeted advertising will direct people working in this sector to the MSH for Community Services web resource, which provides information on supporting at risk groups to quit smoking.

This is also the first MSH campaign to target General Practitioners, with the aim of encouraging GPs to talk to their patients about quitting smoking. A new webpage featuring information for GPs has also been developed on the MSH website.

The campaign will run from Sunday 12 February 2017 to Saturday 6 May 2017.

Graham from the From Every Quitter MSH campaign

Source: Make Smoking History


Last updated: 15 February 2017
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