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Make Smoking History - From Every Quitter Campaign

Date posted: 22 May 2017

On Sunday 28 May 2017 Make Smoking History (MSH) will air From Every Quitter.  The campaign features a diverse group of twelve Western Australians (WA) who have recently quit smoking or are currently attempting to quit.

In the television advertisement each person delivers an authentic heartfelt plea directly to camera, asking smokers, 'If you can’t quit with me, don’t smoke around me.' The ad was originally launched in February this year.  The campaign aims to help people on their quitting journey by rallying the support of their friends and family, especially those who continue to smoke.

From Every Quitter will again include a prominent online component, using a hashtag developed especially for the campaign entitled #pleasehelpmequit.  MSH will use this hashtag wherever possible when utilising its social media channels to promote the campaign, most noticeably on Facebook, Twitter and Instagram, with the goal of reaching people that smoke and encouraging them to create and share their own #pleasehelpmequit posts.

To facilitate this, MSH created a series of personal testimony videos featuring the stars of the From Every Quitter television commercial.  Each cast member was given the opportunity to talk frankly about their smoking and quitting stories, focusing on their experience of attempting to quit while being surrounded by friends and family that still smoke. The videos are housed on the MSH blog which can be found at makesmokinghistory.org.au.

The campaign will run from Sunday 28 May 2017 to Saturday 19 August 2017 and will include 15 and 30 second TV advertisements, complemented by online, radio (regional stations only) and social media advertising. People who smoke will be encouraged to visit the MSH website.

Source: Make Smoking History

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Last updated: 1 June 2017
 
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