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Drug Aware Cannabis Prevention Campaign (Cannabis Messes With Your Mind)



The Drug Aware Cannabis Prevention Campaign was a State Government campaign for Western Australia (WA). The four-year campaign was a joint initiative of the former Drug and Alcohol Office and the Western Australian Network of Alcohol and other Drug Agencies (WANADA).

The overall aim of the campaign was to:

The message behind the campaign was Cannabis messes with your mind. This message was aimed at parents and young people who use cannabis, and highlighted the serious community misconceptions of cannabis being a harmless drug.

The campaign included in-venue, radio, outdoor, press, and online banner advertising. The campaign also outlined information on and aimed to increase awareness of the new laws surrounding cannabis use and possession in WA. In addition, radio advertisements designed for Aboriginal and Torres Strait Islander people were run in regional and metropolitan areas.

Abstract adapted from Drug Aware and Government of Western Australia


Alcohol and Drug Information Service
Ph: (08) 9442 5000
Ph: 1800 198 024 (toll free for country callers)


Last updated: 2 August 2017
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Australia's National Research Centre on AOD Workforce Development National Drug and Alcohol Research Centre National Drug Research Institute