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Developing Persuasive Messages to Support Rural Aboriginal Australians to Quit Smoking



This study aimed to discover how best to get the message across to Aboriginal and Torres Strait Islander peoples to help them quit smoking.

The goal was to inform Aboriginal and Torres Strait Islander smokers of the harms of smoking and develop persuasive anti-tobacco messages and interventions to support quit attempts in Aboriginal and Torres Strait Islander peoples, and in particular pregnant women smokers.

The project was led by Dr Gillian Gould from James Cook University with funding from the Heart Foundation.

Abstract adapted from James Cook University


Dr Gillian Gould
Research Fellow
The University of Newcastle
School of Medicine and Public Health
Faculty of Health and Medicine

Related publications

Gould GS (2013)

A snapshot of the development of anti-tobacco messages for Aboriginal and Torres Strait Islander communities – report from an Australian national survey.

Cairns: James Cook University

This publication reports on a national survey to determine current practices used in the development of tobacco control messages by organisations in Australia providing anti-tobacco programs for Aboriginal and Torres Strait Islander peoples. Forty-seven people from 44 different organisations including Aboriginal medical services, government and non-government organisations, and universities were interviewed about their programs.

This study aimed to fill an important knowledge gap in the way messages and accompanying resources are being produced and disseminated. Analysis of the data gained from the survey will enable contributions towards making future recommendations for best practice. The authors recommend refinement of evaluation, pre-empting cultural challenges, and synergy by partnerships to achieve the goal of closing the gap on Indigenous health caused by tobacco smoking.

Australian Indigenous HealthInfoNet abstract

Gould GS, Watt K, Stevenson L, McEwen A, Cadet-James Y, Clough AR (2014)

Developing anti-tobacco messages for Australian Aboriginal and Torres Strait Islander peoples: evidence from a national cross-sectional survey.

BMC Public Health; 14: 250

Retrieved 13 March 2014 from

Gould GS, McEwen A, Watters T, Clough AR, van der Zwan R (2013)

Should anti-tobacco media messages be culturally targeted for Indigenous populations? A systematic review and narrative synthesis.

Tobacco Control; 22(4): e7


Last updated: 28 June 2017
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Australia's National Research Centre on AOD Workforce Development National Drug and Alcohol Research Centre National Drug Research Institute