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Don't Make Smokes Your Story

 

Overview

Don't Make Smokes Your Story is a national advertising campaign, initiated by the Australian Government as part of their plan to close the gap in Aboriginal and Torres Strait Islander smoking rates. The advertisements are aimed at Aboriginal and Torres Strait Islander people, focusing on community values such as family health and wellbeing. The campaign highlights the health benefits of quitting tobacco, not only for the individual but for their families and the broader community.

Aboriginal and Torres Strait Islander people are advised that the website may contain names, images and voices of deceased people.

Abstract adapted from Quit Now

Contacts

National Tobacco Campaign
Health Marketing Unit, Australian Government Department of Health
MDP 303
GPO Box 9848
Canberra City ACT 2601
Email: quitnow@health.gov.au

Related publications

Australian Department of Health (2016)

Don't make smokes your story.

: Australian Department of Health

Don't make smokes your story is a video campaign on Youtube and free-to-air television that tells the real, difficult stories of Aboriginal and Torres Strait Islander people who have smoked tobacco. A major ambassador of the campaign is Professor Tom Calma. The campaign is a comprehensive list of warnings about the dangers that face smokers, from an Indigenous perspecitve. Key warnings include:

The resources linked to the campaign were created for Aboriginal and Torres Strait Islander people and celebrate cultural family values.

Abstract adapted from Quit Now

Links

 
Last updated: 10 April 2017
 
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Australia's National Research Centre on AOD Workforce Development National Drug and Alcohol Research Centre National Drug Research Institute