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Anti Smoking Campaign

 

Overview

The Anti Smoking Campaign was initiated in 2011 to raise awareness about the health and social impacts of smoking with Aboriginal communities in the Gippsland and East Gippsland regions of Victoria.

The Gippsland and East Gippsland Aboriginal Co-operative (GEGAC) commissioned NBS Productions, a professional media house, to produce the campaign, using family and community perspectives.

A group of local young Aboriginal people were involved in the production process, who came up with initial ideas and assisted with all stags of production in exchange for some formal and professional training in film and television production. The idea was that by involving the community across the entire project, the key message of not smoking would gain more reach and meaning.

To date, the anti smoking ads have been very successful, and featured in both mainstream and Aboriginal media channels.

Abstract adapted from Gippsland and East Gippsland Aboriginal Co-operative

Contacts

Gippsland and East Gippsland Aboriginal Co-operative
37-53 Dalmahoy Street
PO Box 634
Bairnsdale Vic 3875
Ph: (03) 5150 0700

Links

 
Last updated: 3 February 2017
 
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Australia's National Research Centre on AOD Workforce Development National Drug and Alcohol Research Centre National Drug Research Institute